Enzo de Matos

CRM-focused Data Analyst combining customer analytics, campaign performance, BI reporting and business recommendations.

CRM analytics

Analyze customer behavior, segmentation, targeting, appetite and equipment indicators for commercial activation.

Campaign performance

Track and optimize hundreds of campaigns across CRM tools, audience scopes and operational constraints.

BI and reporting

Build Power BI dashboards and automated reports for commercial steering, campaign follow-up and daily monitoring.

Business recommendations

Turn large customer datasets into clear insights, reliable KPIs and actions that business teams can use.

Professional experience

CRM, BI and operational reporting experience across banking, IT services and growing small-business environments.

Marketing Analyst / Marketing Data Research Analyst

Banque Populaire Auvergne Rhone Alpes

Lyon, France Sep 2024 - Present

Customer analytics, segmentation and campaign monitoring for marketing, commercial and CRM teams.

Set up, monitor and optimize commercial campaigns in Adobe Campaign.
Analyze customer populations ranging from thousands to several million records depending on the study scope.
Create around ten Power BI dashboards for commercial steering, customer follow-up, campaigns and equipment.
Automate recurring reporting, including daily monitoring when required by business teams.

ETI Management Assistant

DCS Easyware

Lyon, France Nov 2023 - Sep 2024

Everwin administration, portfolio reporting and user support for commercial and operational units.

Maintained and improved the reliability of Everwin data used for business and operational tracking.
Produced ad hoc reports and analyses in Excel and Power BI for portfolio monitoring.
Improved existing BI reports through UI/UX adjustments, new indicators and more useful features.
Trained new users and increased average BI report usage frequency by 50%.

TPE Management Assistant

My Serigraphy

Lyon, France May 2022 - Sep 2023

CRM, order tracking, sales KPIs and internal process structuring in a fast-growing small business.

Tracked customers, orders, quotes, invoices, unpaid items and sales indicators through the CRM.
Structured internal processes around commercial coordination, invoicing and product catalogue updates.
Automated CRM tasks to streamline order processing, customer follow-up and invoice management.
Divided invoice processing time by three through CRM workflow automation.

Communication and Web Projects

My Serigraphy / freelance web design

Lyon and remote 2020 - 2022

Complementary CRM, marketing communication, SEO and website delivery experience.

Managed CRM follow-up, weekly marketing KPIs, emailing campaigns and LinkedIn editorial planning.
Handled prospecting support, SEO audit work and competitive monitoring for My Serigraphy.
Scoped, designed and delivered a showcase/e-commerce website as a freelance web designer.

Education

Business, management, marketing and data education connected to applied analytics projects and work-study practice.

Master of Science Manager in Data Marketing, Bac+5

INSEEC MSc, Lyon

2024 - 2026

Data management, marketing analytics, CRM, business intelligence, data-driven decision making, Python, Dataiku and applied data projects.

BUT Business and Administration Management, GEMA track, Bac+3

IUT Lumiere Lyon 2

2021 - 2024

Organization management, activity steering, financial analysis, entrepreneurship and business process understanding.

Skills

Grouped capabilities organized by category for quick CV scanning.

Data

SQLDAXPythonRSegmentation

Marketing

Campaign analysisCRMKPI framingPerformance

Design

UX/UIHierarchyFigmaDashboard layout

Development

HTMLCSSJavaScriptReactGit

Tools

Power BIExcelDataikuTeradataNotion

Soft skills

CreativeRigorousTeam spiritAgile

Tools and technologies

Core analytics, design and web tools used across portfolio projects.

Python

SQL

Power BI

Excel

DAX

Teradata

Dataiku

Tableau

R / RStudio

Minitab

JavaScript

TypeScript

React

HTML

CSS

Git

SQLite

Figma

Notion

Miro

Photoshop

Airtable

MCP

FastAPI

PHP

Mermaid

Zapier

n8n

Projects

Selected public and private projects showing CRM analytics, BI, pricing intelligence, data visualization and local productivity tools.

Bank Churners

Details

End-to-end banking churn study with risk scoring, model interpretation and a Streamlit dashboard.

Context

Credit card attrition case for a CRM or retention team that needs to identify risky customers and prioritize outreach.

Role

Handled data audit, feature engineering, class imbalance, model benchmarking, threshold choice and global/local explainability.

Outcome

Documented pipeline, tests, risk personas and dashboard artifacts with a retention-oriented decision threshold.

View repository

Music Label Performance Analytics

Details

Decision tool for tracking catalogue performance, streaming trends and artist investment priorities.

Context

Simulated analytics case for an independent music label comparing artists, genres, platforms and campaign ROI over 12 months.

Role

Designed the relational model, wrote business SQL, built a Python scoring pipeline and structured the dashboard journey.

Outcome

Reusable analytics dataset, artist performance score, campaign ROI views and executive dashboard for commercial decisions.

View repository

PriceLab

Details

Pricing intelligence simulator with reliability scoring, elasticity modeling and product-level recommendations.

Context

Product catalogue simulator turning sales, prices, stock, promotions and context history into guarded pricing scenarios.

Role

Built schema validation, quality checks, feature engineering, backtesting, elasticity models and scenario optimization.

Outcome

Recommendations include expected volume, revenue, margin, confidence, risk warnings and exportable product reports.

View repository

Leadagotchi

Details

Tamagotchi-inspired micro CRM for managing leads, client momentum and business health.

Context

Personal CRM concept focused on keeping leads visible, active and easy to prioritize without a heavy enterprise tool.

Role

Designed the product metaphor, local app structure and CRM interaction model for lightweight relationship tracking.

Outcome

Public proof of CRM product thinking combined with frontend implementation and local application packaging.

View repository

RepoSpace

Details

Interactive 3D map that turns a GitHub profile into an explorable repository and file system space.

Context

Portfolio readability problem: repositories are usually shown as flat lists instead of structured technical systems.

Role

Fetched GitHub metadata and trees, normalized file data, created spatial layouts and built interactive navigation.

Outcome

Public WebGL data visualization with language colors, file sizing, breadcrumbs, metadata panels and fallback data.

View repository

WhisperAuto

Details

Private local transcription tool for legal audio workflows, with configurable offline processing modes.

Context

Legal transcription workflow requiring local files, explicit model installation and no external audio upload.

Role

Structured raw, cleaned, smart and report output modes with selectable Whisper backends and performance profiles.

Outcome

Private application with queue management, local model handling, cancellation, benchmarking and export-oriented history.

Dither Studio

Details

Private creative web app for transforming images and GIFs with dithering, palettes, presets and batch exports.

Context

Creative tooling project focused on repeatable visual transformations, custom palettes and export workflows.

Role

Separated the React interface from the image engine, state persistence and worker-based processing pipeline.

Outcome

Private app with image and GIF treatment, variations, presets, batch handling and ZIP-based exports.

My Applications / Job CRM

Details

Private local macOS application for managing job applications as a personal recruitment CRM.

Context

Personal job-search workflow with pipeline tracking, follow-ups, interviews, offer comparison and HR call preparation.

Role

Designed the local data model, Tauri desktop shell, SQLite persistence, dashboard views and import/export flows.

Outcome

Private desktop CRM with Kanban pipeline, CRUD records, timelines, actions, scoring, analytics and local-only storage.

Certifications

Verified training and assessment signals across data analysis, business analysis, BI tooling, CRM and product-oriented work.

Career Essentials in Data Analysis

Microsoft

Career Essentials in Business Analysis

Microsoft

Data Engineer Certification

DataCamp

Alteryx Designer Core

Alteryx

Examen Data Analyst Niv. 3

DataScientest / Liora

QCM Python pour les Data Scientists, niveau 1

Techaway

CRM, Comptabilite, Facturation

Sellsy

Se preparer au metier de chef de projet

Microsoft

Devenir specialiste du service client

LinkedIn Learning

Languages

Compact language comparison on practical CV dimensions.

Skill	French	English
Speaking	Native	Professional
Writing	Native	Professional
Reading	Native	Advanced
Listening	Native	Professional
Vocabulary	Native	Professional

Contact

Open to data, dashboarding, marketing analytics, interface design and workflow clarification projects.

Email LinkedIn GitHub Curriculum